Rukky- visual designer and artist

rk.

Chowdeck(Ramadan & Lent Campaign)

Project Description

Earlier this year, Ramadan and Lent coincided for the first time in nearly three decades, a rare cultural moment that Chowdeck chose to mark with

a campaign that spoke authentically to both communities simultaneously.

I led the illustration and asset development for the campaign, contributing to early visual exploration and helping shape how the brand could approach two distinct religious identities with genuine cultural sensitivity rather than surface-level representation.

Partna is an all-in-one payments stack designed to make it easier for global businesses to launch and operate in Africa.

For this project I worked as the brand designer, I was tasked with creating the visual identity. I worked on creating the illustration system as well marketing designs for social media and print.

Partna is an all-in-one payments stack designed to make it easier for global businesses to launch and operate in Africa.

For this project I worked as the brand designer, I was tasked with creating the visual identity. I worked on creating the illustration system as well marketing designs for social media and print.

Scope

Brand design

Illustration

Art direction

Credits

Art direction and Illustration-

Rukhayat Orekoya

Art direction and Illustration-

Rukhayat Orekoya

Art direction and Illustration-

Rukhayat Orekoya

Ramadan Meals (Nigeria)

The creative approach was built on cultural specificity over generic religious symbolism. For each community, a distinct visual world was developed its own food language, colour palette, symbolic iconography, and decorative system that could stand alone while remaining cohesive as a single campaign.

Lent Meals (Nigeria)

For Lent and Ramadan, the visual language drew from Muslim and Christian communities across Nigeria with cool tones and colors that hold deep spiritual significance, communal imagery, and iconography, including the crescent moon, Arabian lamps, and food tied to Suhoor and Eid celebration for the Muslims. For the Lenten season, we anchored using the imagery of purity and sacrifice, with symbolism including the cross, purple candles, the dove, and palm leaves.

Inapp Banner

A custom shape system was developed for each religion, functioning as the structural design language across the campaign used as bounding elements for text and illustration across in-app placements, billboards, and on-ground activations. This gave each community its own visual identity within a unified campaign framework.

Social Media

The campaign gained widespread attention online. Proof that culturally grounded brand work, when executed with genuine specificity, connects in ways that generic design cannot.