Project Description
Scope
Brand design
Illustration
Art direction
Credits
My work focused on creating and defining the style and the visual aspects of the brand identity project which include the colour system, illustration, and icons
The illustration
The illustrations feature young, energetic characters who reflect community, individuality,and vibrant self-expression by using exaggerated forms to create dynamic, and visually engaging perspectives
Icongraphy
I designed a minimal icon set with scalability in mind—allowing the system to grow with the brand’s evolving features and needs
I also developed a visual expression—a squiggly line derived from the curve of the brand’s ‘X’—to represent Exopay’s fluid and dynamic nature. This element was used primarily in promotional materials to reinforce the brand’s energetic and flexible identity.
