Project Description
Scope
Illustration
Art direction
Credits
The users
The product is built around three core user groups: Gen Z users exploring agri-tech, business owners, and traditional farmers.
Gen Z user exploring agri-tech and Small agri-business owner
Traditional Farmer
The products
One of the key goals of this project was to illustrate Agrify’s product listings—capturing the plants and their produce. Since the brand was in its fundraising stage, the illustrations needed to quickly communicate the variety and value of the offerings to both users and potential investors.
